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beWANTED Website & Branding Refresh

A comprehensive UI/UX redesign of the beWANTED career event portal, resulting in a 61% increase in student applications and a unified cross-platform brand identity for the year 2025.

beWANTED website mockups showing desktop and mobile views
Timeline

December 2024 – March 2025

Role

Lead UX/UI Designer

Toolset
FigmaCanva

beWANTED Website & Branding Refresh

Objectives

The goal of this project was to design and update the website and promotional materials for beWANTED, an annual career event organized by TU Wien. The event provides TU Wien students with scheduled, one-on-one sessions with company representatives, offering a structured alternative to traditional career fairs.


I was responsible for the complete website design, as well as the event poster. I collaborated closely with the PR team, specifically working alongside the Campus PR and Digital PR divisions to ensure cohesive communication across all channels.

Problem

The beWANTED website serves as the primary platform for TU Wien students to explore participating companies and apply for interview slots. However, as the main entry point to the event, it lacked clear, reliable information and a seamless user experience, which hindered student engagement and the application process for the event.

  • The old website was outdated

    The previous website did not contain relevant information. Even though there is not an event running, it should communicate a "Stay tuned" message or refer to the upcoming event.
    The content was no longer accurate as several companies from previous years were not participating this year.

  • Inconsistent visual style

    Inconsistent typography and colors were used throughout the site. This lack of visual harmony made the website appear unpolished and reduced trust in the platform.

  • The need for reliable information

    Given that the website functions as the official source of information and the application portal, it was essential to redesign it to ensure clarity, consistency, and ease of use.

Goals

  • Increase the number of applications

    The redesigned website aimed to encourage more students to apply for interview slots by offering a clear, engaging interface and easy navigation.

  • Establish a consistent visual design

    Both the website and physical materials, such as posters, needed to follow a cohesive design language to reinforce brand identity and create a seamless user experience across digital and offline platforms.

  • Provide a clear platform for students

    The website was designed to serve as an intuitive, straightforward hub where students could easily find event information, browse participating companies, and submit applications for interviews.

Process

Since this was a relatively small project, I attended monthly marketing team meetings and event team meetings. The purpose of these meetings was to test the current design and ensure alignment on the shared goal: increasing the number of applications. These regular check-ins helped refine the design direction and confirm that the project was on track.

Research

I began by conducting competitive research, analyzing websites of similar career events. This helped me identify key strengths and weaknesses in their design. Key insights from this research included the importance of clear navigation, intuitive layouts, and easy access to event details and application forms.

Wireframing

I started by mapping out the current website's structure and identifying areas for improvement.

Color Palette

I chose brighter colors to enhance visibility and create a more energetic, engaging atmosphere. This decision was aimed at making the platform feel more dynamic and approachable.

Logo selection

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Typography

I combined two popular sans-serif fonts that are highly legible on digital interfaces, ensuring the text is easy to read across various devices and screen sizes.

Prototyping

High-Fidelity Prototypes

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High-Fidelity Mobile versions

Mockups

Testing

To validate the design, I conducted usability tests with 7 participants, asking them to navigate the website and apply for the event. Key feedback included:

Key Testing Insights

  • ●Focus on improving content clarity
  • ●Increasing button sizes for better clickability, especially on mobile devices
  • ●Change information order (date before event description)

Based on these insights, I iterated the design to enhance usability and meet user expectations.

Impact

  • Increase in Applications

    The number of applications for the event increased by 61% compared to last year, rising from 132 to 213 applications. This significant boost was directly linked to the redesigned website and marketing efforts.

  • Foundation for Future Events

    The website's redesign established a solid foundation for upcoming years, with the flexible design system and scalable structure allowing for easy updates and continued improvements.

Learnings

UX Writing Practice

During this project, I had the opportunity to practice UX writing. I focused on making the content clear and user-friendly, ensuring that the language on the website was simple and easy to understand for students.

First Usability Test Experience

This project marked my first experience conducting usability tests. I realized how valuable these tests are in identifying real user pain points. The feedback provided direct insights that guided design improvements, helping me refine the website to better meet user needs.

Importance of iterative Process

The iterative nature of this project allowed me to continuously improve the design. Each round of feedback helped me identify areas for refinement and provided opportunities to make meaningful adjustments, ultimately leading to a more polished final product.